Oh Ros, You’re An Embarrassment We Can’t Ignore #DontIgnoreIt

the void

WorkieThe last time the DWP used the word workie they were encouraging young people to tweet pictures of themselves whilst they were being exploited on unpaid work experience schemes. It was a predictable disaster that was roundly ignored by the nation’s youth.  Now they have decided that a Workie is actually a giant multi-coloured monster like the one pictured.  Really.

This is Pension Minster Ros Altmann’s big idea to encourage small employers to sign up their staff to Workplace Pensions.  The Workie will debut on prime time televion tonight in a series of ads accompanied by a twitter campaign using the hashtag #DontIgnoreIt.

It is astonishing that the (unelected) Pension’s Minister should attempt to treat the public like small chldren. This is what the government thinks of normal people.  That we are fucking idiots who can be persuaded to do as we’re told by a giant furry kid’s TV…

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